Edblad - A new digital foundation for a strong Scandinavian brand
Edblad is a Swedish jewelry brand built around Scandinavian design, craftsmanship and a distinctive sense of simplicity.
As the brand continues to evolve, so does the need for a digital experience that can keep pace.
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Evolving the experience
Together with Edblad, we have launched a new e-commerce site, moving from Magento 2 to Centra and creating a more flexible foundation.
The project was about more than moving platforms.
Edblad has also given its digital expression a considered uplift, creating a refreshed experience that brings the brand closer to the customer while preserving the identity that makes Edblad recognizable.
The result is a cleaner, more contemporary e-commerce experience designed to let the products and the brand take centre stage.
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“It has been a real pleasure working with Rivercode! Such a talented, dedicated and professional team.
You have not only helped us successfully transition from Magento to Centra, building a stronger and more scalable foundation for Edblad’s continued international e-commerce growth, but also gone the extra mile to understand our business and guide us towards the best solutions and practices tailored to our needs, rather than taking a one-size-fits-all approach.
I would personally like to thank the entire team for being such a fantastic partner throughout this journey. I would highly recommend Rivercode to any business looking for a knowledgeable, reliable and genuinely committed e-commerce partner!”
Elnaz Motallebi, CDO – Edblad
Technology that supports the experience
The new site is built on Centra and Storyblok, giving Edblad a flexible commerce and content setup that can evolve as the business does.
Klevu is integrated to bring personalization, merchandising and search into the experience, helping customers discover products in a more relevant way.
The solution also connects Edblad’s wider digital ecosystem, including Kustom, Klaviyo, Flowbox and Trustvoice creating a solid foundation for excellent customer experience.
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Built for what comes next
Launching the new site is not the finish line.
With the new platform and experience in place, Rivercode and Edblad will continue to develop the site together, introducing new functionality and continuously improving the customer journey.
Among the next steps are gift cards through Retain24 and engraving, alongside further improvements to the shopping experience.
The ambition is to create an e-commerce experience that doesn’t just represent Edblad today, but can continue to evolve with the brand, its customers and its ambitions.
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The result
A refreshed digital expression
A more flexible commerce foundation
A platform built for continuous development
And a new chapter for Edblad online
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Selected cases
We earned the trust from leading brands
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( SWEGMARK )
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( AXEL ARIGATO )
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( HOLDIT )
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( MORRIS STOCKHOLM )
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( BETTER BODIES )
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( NAJELL )
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( RED WING SHOES )
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( A-DSGN )
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( GASP )
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( MILLE NOTTI )