Maya Delorez - with focus on global expansion

Maya Delorez, founded in 2017 by Madelene Törnblom, revolutionizes equestrian wear with functional, stylish, and innovative designs tailored to riders’ needs. Now the world’s largest equestrian brand, it generates over 100M SEK annually and reaches customers in 70+ countries through its exclusive e-commerce platform. To support rapid growth and global demand, Maya Delorez partnered with Rivercode and Centra to create a cutting-edge online store that matches the brand’s innovative spirit.

Among many other achievements, they have been able to:

  • Maintain their rapid pace of growth

  • Improve page speed

  • Manage high traffic & order spikes

  • Implement a loyalty program (Voyado)

Selected cases

We earned the trust from leading brands

Let’s build something that lasts—together.

We help you create scalable, high-performing e-commerce experiences—whether you need a new partner or are rethinking your platform.

Ready for what’s next? Let’s talk