Maya Delorez - with focus on global expansion
Maya Delorez, founded in 2017 by Madelene Törnblom, revolutionizes equestrian wear with functional, stylish, and innovative designs tailored to riders’ needs. Now the world’s largest equestrian brand, it generates over 100M SEK annually and reaches customers in 70+ countries through its exclusive e-commerce platform. To support rapid growth and global demand, Maya Delorez partnered with Rivercode and Centra to create a cutting-edge online store that matches the brand’s innovative spirit.
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Among many other achievements, they have been able to:
Maintain their rapid pace of growth
Improve page speed
Manage high traffic & order spikes
Implement a loyalty program (Voyado)
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